Best Social Media Platform for your Business

Use of social media for business is growing. Platforms like Facebook, Twitter, Instagram, LinkedIn among others provide great utility for business. Some of the best social platforms for businesses are Facebook and Instagram for a long time. More and more brands are interacting with their consumers through new ways of social media. During the lockdown, the importance of exploring social media for marketing purposes has increased many folds. Many companies are going through the loss phase and are tightening their budgets.

The key to doing successful social media marketing this year will be making your business optimised for social media. The method, however, depends on the type of business, the audience you are trying to reach, your goals and much more. Let’s take a look at the simple guide to choose the best social media for business. Get expert digital marketing agency Hamilton services.

Facebook Facebook has developed itself to be the best social media platform for any business. There are more than 2.41 monthly users. Facebook is a social media platform with the largest and diverse audience. The user graph has changed though. In older times the major audience on Facebook used to be of young people but now the audience has majorly shifted to old people. It can be a key social platform if one is looking for a business to reach a wider market.

Instagram Owned by Facebook, Instagram is another great channel promising to be the best social media platform for business. The growth is consistent and a lot of bigger brands are shifting to Insta for growth. There are more than 1 billion users who enjoy photos and videos posted by their friends, family and even brands. 80% of users follow brands closely on Instagram. If you study the demographics it will clearly show that Instagram is a great platform for business. Compared to Facebook, the audience on Instagram is younger than other social media platforms. Twitter Twitter is a platform from where the viral stuff generally comes out. It is one of the top 10 websites in the United States. It is going to place for various trends and you have the chance to join or create trends on Twitter. You can be a part of the online world and the conversation going around the industry.

LinkedIn It was acquired by Microsoft in the year 2016. It serves the purpose of being the best social media platform for professional and is still the one highly preferred by industry professionals. You can get an opportunity to see a variety of useful content at a single place.